The Price You Set Can Make (or Break) Your Sale

There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits.

There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits.
Planning to sell this spring? While you may be tempted to hold off until the first blooms or the spring showers hit, that’s actually waiting too long to get started by today’s standards.
Buyers have more options than they did a few years ago. So, it’s worth it to tackle repairs now and make sure your house is set up to stand out. Because you don’t want to be caught scrambling right before the spring rush. Or, running out of time to do the work your house really needs.
The key is focusing on updates that actually matter. And that’s exactly where return-on-investment (ROI) data comes in handy.
Every year, Zonda looks at which home improvements deliver the most bang for the buck when you go to sell the home. And the results can be a little surprising.
The green in the chart below shows the updates where sellers have the biggest potential to add value based on that research:
While there’s a wide range of projects represented in this data, the cool part is, some of the top winners aren’t big to-do’s. They’re just swapping out doors.
This goes to show little projects can have a big impact. So, you don’t have to spend a fortune. And you don’t need to tackle everything on this list. But in today’s market, doing nothing can work against you.
Now that buyers have more homes to choose from, a lot of them are going to opt for what’s move-in ready.
The best advice? Focus on what your house needs, whether it’s listed here or not – like the repairs you’ve been putting off. A front door or shutters in need of a little TLC. Piles of leaves in the yard. Scuffed up paint where your kids play inside. Those details matter too.
Mallory Slesser, Interior designer and Home Stager, explains it to the National Association of Realtors (NAR) this way:
“If you’re looking for affordable updates that pack a punch, dollar for dollar, I would say painting; changing out light fixtures; changing out hardware; maybe new draperies or window treatments. Those are all cost-effective ways to make a big statement. It really changes the space.”
These seemingly small things help buyers focus on the home itself – not the work they think they’ll have to do after moving in. And that’s paying off for other sellers. Buyers are often willing to spend more on homes that feel well cared for, updated, and move-in ready.
Here’s the important thing to remember. National data like this is a guideline. Buyer preferences are going to vary by location, price point, and even neighborhood. That means a project that boosts value in one area might be unnecessary (or even overkill) in yours.
That’s why the first step should always be to talk with a local real estate professional before you start.
An experienced agent can help you answer questions like:
That guidance helps you avoid over-improving and under-preparing.
If you’re looking to sell this spring, you still have time to make updates that help your home stand out – without taking on a full renovation.
If you’re not sure where to start, talk to a local about what makes sense for your house. A quick conversation can help you prioritize the updates that’ll pack the biggest punch.
What’s one upgrade you’ve been thinking about – and wondering if it’s worth it?
Want to know the #1 thing homeowners regret when they sell without an agent? It’s that they didn’t price their house correctly for their current market.
According to the latest data from the National Association of Realtors (NAR), those sellers agree pricing their home effectively was the hardest part of the process.
Top 5 Most Difficult Task for Sellers Who Didn’t Use an Agent:
And that makes sense. Pricing isn’t as simple as picking a number from an online estimate or copying what your neighbor got last year. It takes real insight into:
Without that context, it’s easy to overshoot the mark, especially now that buyers can be more selective. And in today’s market, that’ll backfire.
Your price is part of what shapes a buyer’s first impression. And when it’s too high, a chain reaction begins.
If buyers think you’re asking too much, they’re going to turn the other way. And when buyers bypass your house, you’ll get fewer showings. Fewer showings lead to fewer offers. And fewer offers usually mean making a price cut to try to draw buyers back in.
And that’s happening a lot lately, especially on homes sold without a pro.
The same NAR report shows most homes sold without an agent (59%) had to reduce their asking price at least once (see the orange in the graph below).
The Part Sellers Don’t See ComingThe trouble is, price cuts don’t always fix the problem. They can attract bargain hunters rather than strong, confident buyers. That’s because many buyers see a price drop as a sign there’s something wrong with the house. And that assumption can turn buyers away too.
By the time your house finally sells, you may net less than if you’d priced it correctly from the start. Again, the data backs this up.
NAR shows that homes sold with an agent sell for nearly 8% more than homes sold without one.
That’s not because agents magically add value. It’s because they have the expertise needed to get it right. The price. The prep. The presentation. And the paperwork.
Nail all of that from day one, and you’ll be set up to get as much money as you can out of your sale.
So, even though you thought selling without an agent meant saving money, that’s not necessarily true. The facts show selling on your own can mean selling for less in the long run. And that may be enough to totally change your perspective.
Today, the biggest risk of selling without an agent isn’t the paperwork or the hassle. It’s the price. And once pricing goes wrong, it’s hard to course correct.
So, if you’re thinking about selling and want to understand what your home would realistically go for in today’s market, connect with a local agent. A quick pricing conversation now can save you from much bigger regrets later.
If you’re thinking about selling your house this year, you may be torn between two options:
In 2026, that decision matters more than it used to. Here’s what you need to know.
Over the past year, the number of homes for sale has been climbing. And this year, a Realtor.com forecast says it could go up another 8.9%. That matters. As buyers gain more options, they also re-gain the ability to be selective. So, the details are starting to count again.
That’s one reason most sellers choose to make some updates before listing.
According to a recent study from the National Association of Realtors (NAR), two-thirds of sellers (65%) completed minor repairs or improvements before selling (the blue and the green in the chart below). And only one-third (35%) sold as-is:
Selling as-is means you’re signaling upfront that you won’t handle repairs before listing or negotiate fixes after inspection. That can definitely simplify things on your end, but it also narrows your buyer pool.
Homes that are move-in ready typically attract more buyers and stronger offers. On the flip side, when a home needs work, fewer buyers are willing to take it on. That can mean fewer showings, fewer offers, more time on the market, and often a lower final price.
It doesn’t mean your house won’t sell – it just means it may not sell for as much as it could have.
How an Agent Can HelpSo, what should you do? The answer isn’t one-size-fits-all. It’s going to depend a lot on your house and your local market.
And that’s why working with an agent is a must. The right agent will help you weigh your options and anticipate what your house may sell for either way – and that can be a key factor in your final decision.
The good news is, there’s still time to get repairs done. Typically speaking, the spring is the peak homebuying season, so there are still several months left before buyer demand will be at its seasonal high. That means you have time to make some repairs, without rushing or stressing, and still hit the listing sweet spot.
The choice is yours. No matter what you end up picking, your agent will market your house to draw in as many buyers as possible. And in today’s market, that expertise is going to be worth it.
While selling as-is can still make sense in certain situations, in some markets today, it may cost you. So, no, you don’t have to make repairs before you list. But you may want to.
To make sure you’re considering all your options and making the best choice possible, connect with an agent to have a quick conversation about your house.
The housing market hasn’t felt this energized in a long time – and the numbers backing that up are hard to ignore. Mortgage rates have eased almost a full percentage point this year, and that shift is starting to wake up buyers.
Home loan applications have risen. Activity has picked up. And sellers who step in early could benefit from the momentum long before the competition catches on.
Let’s take a look at what’s happening behind the scenes and how you can take advantage of it.
In today’s market, buyer demand is closely tied to what happens with mortgage rates. As rates come down, applications for home loans go up. Rick Sharga, Founder and CEO of the CJ Patrick Company, explains it like this:
“We’re in an incredibly rate-sensitive environment today, and every time we’ve seen mortgage rates drop into the low-to-mid 6% range, we’ve seen an influx of buyers hit the market.”
And that’s exactly what the data shows. More people who were sidelined are applying for mortgages again now that borrowing costs have come down. Of course, that’s going to ebb and flow just like rates ebb and flow. But the bigger picture is, there’s been improvement as a whole since rates started coming down.
In fact, the Mortgage Bankers Association (MBA) shows the Mortgage Purchase Index is hovering at the highest level so far this year:
And that’s not the only sign of optimism. MBA also shows mortgage applications recently hit their highest point in almost 3 years too. A clear sign demand is moving in the right direction heading into 2026:
And just in case you were wondering, it’s not just pent-up demand coming out of the government shutdown that slowed some of the processing of government loans for a month or so. If you look back at the last graph, you’ll see the steady build-up of momentum throughout the entire year.
The big takeaway for you is this. Now that rates have come down, buyers are starting to ease back into the game. And that’s turning into real contracts on homes just like yours.
Just to really drive home that this is trending in a good direction, the most recent report from the National Association of Realtors (NAR) shows pending home sales (homes that are under contract) are picking up too. The Pending Home Sales Index is also at the highest it’s been all year (see graph below):
And that means the market is ending the year on a high note and headed into 2026 with renewed energy. While that may not seem like a big shift, it’s a rebound worth talking about.
Pending home sales are a leading indicator of where actual sales are going. If more homes are going under contract, it’s a good sign more homes will actually close over the next two months, ultimately boosting sales. This could be part of why experts project home sales will inch higher in 2026 than they were in 2025 or in 2024.
Of course, this may ebb and flow a bit as we see some year-end volatility with mortgage rates. But, it shouldn’t be enough to change this overall trend. Expert forecasts say rates should stay pretty much where they are throughout 2026. That means the stage is set for this momentum to continue going into the new year.
Here’s the opportunity. Selling now means:
Whether you’ve been putting off selling because you thought buyers weren’t buying, or you took your house off the market because you weren’t getting any bites, this is your sign to act.
Want to know what’s happening with buyer activity in your area, and what it could mean if you want to sell your house in the new year?
Talk to an agent about getting your house listed in early 2026, so you can take advantage of this momentum building in the market.
Spring gets all the attention, but it’s not always the best time to sell a house. Yes, more buyers show up, but so do a lot of other sellers.
Winter is different. With fewer homes on the market, your house has a much better chance of standing out. And that one advantage can make a big difference.
History shows the number of homes for sale tends to drop during the winter months. It’s a trend that’s predictable almost every year.
Data from Realtor.com shows this pattern clearly. Inventory dips in the winter (the green circles in the graph below), then climbs again as soon as spring approaches:
And based on the latest data available, it looks like that pattern may be true again in 2025. The graph shows the supply of homes for sale is starting to come down as we head into the end of the year. And if history is any indicator of where it goes next, it’ll continue to fall just like it usually does.
Here’s why knowing this gives you an edge.
While inventory is higher now than it’s been in the last few years, there are still not as many homes for sale as there’d be in a normal market (2017-2019). And we may even be poised for inventory to dip a bit as the weather cools.
That gives you an opportunity. If you work with an agent to list now, you’ll sell while other homeowners are taking their homes off the market and before the number of homes for sale climbs this spring.
Less competition from other sellers now = more attention on your house this season.
Why wait until everyone else lists in the spring when you can get ahead of the crowd?
Another big perk is the buyers looking right now usually need to move.
They’re not just browsing for fun. They’re relocating for work, dealing with a lease ending, making a big life change, or simply ready to move forward sooner rather than later. As U.S. News explains:
“. . . buyers who are trudging through wintry weather often have a good reason for being out in the cold – they need to move. Whether it’s a relocation for a new job, a divorce or the arrival of a new baby, buyers who brave the elements are usually serious and able to make quick decisions.”
That means fewer weekend wanderers and more highly motivated, qualified buyers walking through your door.
And since we know inventory usually drops this time of year, odds are they’ll have a little less to choose from compared to the fall. If you price and prep your house right, maybe your house will be the one that catches their eye.
Winter might not get the same buzz as spring, but that’s exactly why it works in your favor. Fewer competing listings, more motivated buyers, and a chance for your house to truly stand out.
If you’re thinking about selling, this season can give you a real advantage. Connect with a local real estate agent and talk through what listing now could look like for you.