The HousingCoach Blog
Important and useful information about Home Buying, Home Selling and the Chicagoland Real Estate market, to help you make the most of Your Personal American Dream. Explore, Learn, and Take Action.
Myth vs. Reality: Does the Fed Control Mortgage Rates?
You've probably heard the Federal Reserve (the Fed) is raising rates again. And if you're planning to buy or sell a house, you may be wondering what that means for you.With all the headlines, it’s easy to think the Fed sets mortgage rates. That’s actually a common...
Two Moves That Can Get You Into Your First Home Sooner
For a lot of first-time buyers, owning a home can feel perpetually a few years out of reach. Saving for a down payment takes time, and each year you spend renting can make owning feel further off.But buying your first home doesn’t have to happen to feel like a far...
What Higher Mortgage Rates Mean for Home Sellers
Higher mortgage rates don't just affect buyers. They can change what it takes to sell your house, too.That's because today's buyers are paying close attention to affordability. And when rates rise, even a relatively small change can make a noticeable difference in...
Hoping for (or Dreading) a Housing Crash? The Experts Just Weighed In.
Half the buyers out there are scared home prices are about to crash. The other half are hoping they will.A recent survey from Clever found 58% of Gen Z buyers are actually rooting for a crash, just so homeownership feels within reach.So, what do the forecasts actually...
The Mortgage Rate You See Online Isn’t Necessarily the One You’d Get.
You may have seen the headlines saying mortgage rates have climbed to the highest point since January 2025. And if that's left you reluctant to buy a home, here's what you need to remember… That's not necessarily the number you'd get. It's a common misconception that...
Why So Many Sellers Are Cutting Their Price Right Now
Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the market moved...
There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?
Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell. Which type you’re in changes how you should buy or sell. Ryan Serhant, CEO of SERHANT...
3 Things You Can Actually Control About Your Mortgage Rate Right Now
If you're trying to buy a home, affordability is probably what keeps you up at night. And as you watch mortgage rates tick up again lately, it’s fair to wonder if you should just hit pause and wait for them to go down. For now, though, they’re headed the other way....
Selling This Fall? You Want To Get These 4 Things Right.
Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year. Buyer activity typically starts to slow while the number of homes for sale climb – and you need the right strategy to get attention in this type of...
The Best Time To Buy a Home in 2026 Is Almost Here
Want to buy a house this year, but not sure if the timing’s right? Seasonally, it may actually be a better time to buy than you expect.Yes, mortgage rates have been ticking up lately – and that’s creating some real challenges with affordability. No one’s arguing that....
Selling This Fall? You Haven’t Missed Your Window
Summer's winding down, and if you've been thinking about selling, you might be wondering if you missed your chance. Better to wait until next year or even next spring, right?Not so fast. About one in three of all home sales happen in the last four months of the...
Data Centers Are Moving Closer to Homes. What Does That Mean for You?
Data centers probably weren't on your list of things to think about when buying or selling a home.School districts? Sure. How close you are to family? Absolutely. A large building full of computer servers down the road? Probably not.But that may be changing.Data...
The Housing Market Split in 2. Which Side Is Your House On?
Ask a couple people how the housing market is doing and you’ll probably get a couple different answers. That’s because right now, the market runs on 2 very different tracks, split by price point.Knowing which track your house is on changes everything about your sale,...
Remote Work Could Be Your Affordability Answer
For most first-time buyers, the hardest part of buying a home is making the numbers work. You budget, you save, and the finish line still feels far away. But your salary is only half the equation. Where you live shapes what you can afford just as much. And if you can...
Why Buyers Shouldn’t Overlook a Fall Move
You've been waiting for something to change before you buy. It just might not be the thing you expected…While everyone’s paying attention to mortgage rates, only the savviest buyers know that the changing season can start tipping things in their favor. Because every...
Think New Homes Cost More? Not Right Now.
Most people think a newly built home costs more than an existing one. But right now, that’s actually backwards. Newly built homes are more affordable than existing ones in a lot of markets. And that’s because builders are cutting prices and stacking on incentives to...
Thinking About Tapping into Your 401(k) To Buy a Home? Read This First.
Lately, headlines have floated an eye-catching idea about tapping into your 401(k) to cover a down payment on a home. Maybe you've caught the buzz and wondered whether that money could get you into a home faster, especially with affordability as tough as it is. Here’s...
Sellers Are Cutting Prices To Meet Buyers Where They’re At
You're scrolling through listings on your phone and everything looks good until you see the price (or the estimated monthly payment). Then you close the app. Because even if you love the house, the numbers feel impossible. But here's the thing.Nationally, there are...
Worried About a Housing Crash? The Numbers Tell a Calmer Story.
A recent survey from Talker Research asked Americans to pick one word to describe how 2026 has felt so far. The winner? Stressful. And honestly, there’s been a lot going on.So, it’s understandable if you've been putting off buying or selling a home until things settle...
Most Home Sales Close – Here’s How To Keep Yours on Track
Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window.But if you’re getting ready to sell, here’s what you should know. Even in today’s market, it...
One Number Could Change Everything About Your Next Move
When's the last time someone told you what your house is worth? Not what some online valuation tool guessed. Not what your neighbor's house sold for. What yours is actually worth right now.For a lot of homeowners, it's been years. And if you've been thinking about...
Higher Rates Could Actually Help Housing Supply – Here’s How.
You may have heard the number of homes for sale isn’t growing like it was. And maybe that has you worried you won’t find a home you love when it’s time to make your move.But that may be about to change. Here’s why your pool of options may actually start ticking back...
The Kind of House Buyers Are Willing To Pay More For
That spare room on the main floor. The finished basement with a kitchenette and its own entrance. The bonus room you've been using for storage. To you, it's extra space. But to a growing pool of buyers, it's the reason they'd pick your house. Here’s why....
Who Has the Upper Hand in Today’s Housing Market?
Ask around and almost every homebuyer out there wants to know if there’s a way to get a better deal. And just about every seller wants to know if they'll still get top dollar.The interesting thing is... both can be right at the exact same time. It just depends on...

























